Market Overview

The global self-adhesive labels market size is projected to reach USD 64.9 billion by 2028 from USD 42.9 billion in 2021, exhibiting a CAGR of 6.1% during the forecast period. The rising adoption of labels from the consumer goods sector and increasing awareness of biodegradable products are expected to foster market growth. Fortune Business Insights™ provides this information in its report titled “Self-Adhesive Labels Market, 2021-2028.” The market stood at USD 40.8 billion in 2020.

Self-adhesive labels are also called ‘pressure sensitive labels’ as they require pressure to stick to a surface or an object properly. They are used in several applications because of their benefits, such as minimum temperature property, solvent resistance, UV resistance, and strong adhesion. Their adoption enhances a product’s visual appeal and provides excellent adhesion in harsh environments. Adhesive labels’ rising adoption in the consumer goods sector is likely to boost their demand. Furthermore, they are used extensively in the food & beverage industry for packaging food products. Packaging labels save time, provide convenience, and resist unstable environments. In addition, the rising awareness regarding the benefits of biodegradable products is likely to boost their adoption. The labels utilize paper to provide biodegradability and impact the environment positively. These factors are likely to increase market growth during the upcoming years. 


By type, the market is segmented into release liner and linerless. As per label type, it is classified into removable and permanent. Based on application, it is categorized into consumer goods, household & personal care, pharmaceutical, food & beverages, and others. Regionally, it is grouped into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. 

Highlights of the Report

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.

Drivers and Restraints

Increasing Applications in Several Industries to Boost Market Growth

The increasing demand for the product across several industries has led to the utilization of self-adhesive materials in various applications. Important information like the manufacturing date, expiration date, content details, and more are displayed on the labels. Packaging stickers assist customers in choosing medical products by providing information. The consumer goods, food and beverage, pharmaceutical, and medical industries all use them. They are also used in the packaging of apparel, electronics, and other durable and non-durable consumer goods. This could increase its sales all across the world.

Furthermore, the increase in sales of FMCG goods is a result of growing per-capita income. Self-adhesive label adoption is consequently rising quickly. They are also employed for printing logos to brand goods. For instance, a number of pharmaceutical companies use labels to brand and incorporate logos into their medicines. Adoption is also anticipated to be aided by their less expensive alternatives to digital printing. The market expansion for self-adhesive labels is probably being driven by these factors.

However, stringent government regulations regarding the product's branding are likely to impede market development. 


Regional Insights

Raw Material Availability to Propel Market Growth in Asia-Pacific

Asia-Pacific is projected to dominate the self-adhesive labels market share because of the availability of raw materials required for adhesive labels’ production. The market in Asia-Pacific stood at USD 15.5 billion in 2020 and is projected to grow positively during the upcoming years. The rising demand for labels from several end-use industries is likely to boost its sales. In addition, the increasing demand for labels from food & beverage, medical, healthcare, and FMCG foods are likely to fuel market progress.

In North America, the presence of a large manufacturing base and rapidly developing e-commerce sector in the U.S. is likely to foster self-adhesive labels’ adoption. The labels are used extensively in the packaging sector because of their resistance and effectiveness. Furthermore, rising per-capita income and evolving buying preferences lead to the product’s adoption in consumer goods and ready-to-eat packaged foods and beverages. In addition, robust demand for adhesive labels from the pharmaceutical, e-commerce, packaging, and food & beverages sector is likely to facilitate market growth. 

In Europe, rising awareness among the consumers regarding the product’s benefits is likely to fuel the label’s adoption. Further, increasing demand from the food & beverage, packaging, tools, and electronics industry may boost market development. In addition, self-adhesive labels’ lower costs and resistance is likely to foster market growth. 

Competitive Landscape

Companies Launch Innovative Products to Expand Product Portfolio

Well-known businesses in the industry release novel products to grab customers' interest and broaden their line of offerings. For instance, in May 2021, "Herma," a German self-adhesive technology expert company, unveiled their innovative wash-off label adhesive 52W for PET bottle development. The corporation may be able to draw in customers and broaden its product line thanks to this breakthrough. Moreover, businesses may be able to improve their market position by implementing acquisition tactics. For instance, in August 2020, Geostick purchased the self-adhesive label segment of iPB Printing B.V. By using this tactic, Geostick may be able to solidify its place in the worldwide market while iPB is able to concentrate on its in-mold labels (IML) division and flexible packaging.

Industry Development

  • June 2021: Scanket and Labelsupply, two specialist self-adhesive labels manufacturers, became a part of Optimum Group’s Nordic platform. The companies’ collaboration may help boost Optimum Group’s global presence in Nordic. 

List of Key Players Profiled in the Self-Adhesive Labels Market Report

  • 3M Company (Minneapolis, U.S.)
  • Axicon Labels (Oxfordshire, U.K.)
  • Avery Products Corporation (California, U.S.)
  • ETIS Slovakia (Bratislava, Slovakia)
  • UPM Raflatac (Helsinki, Finland)
  • Müroll GmbH (Frastanz, Austria)
  • Royston Labels Ltd (Royston, U.K.)

Created: 26/04/2024 06:46:35
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