how salesforce can drive consumer engagement is changing the way organizations operate. Salesforce helps companies increase their revenue and customer satisfaction by leveraging customer data. In a recent study, "How Salesforce is Driving Consumer Engagement" by Forbes, it was found that Salesforce is one of the fastest growing software companies in the world. Forbes also found that Salesforce has more than 30,000 paying customers and more than 75% of Fortune 500 companies use the software.