The Korean culture has swept the world with its K-pop, movies, and dramas, but one aspect that has been around for a while has been the growing popularity of K-beauty. Historically a niche of Hallyu trend, it is now part of the mainstream beauty market in the U.S. As Korean women are known for their glowing, soft skin, they invest in the right cosmetics and skin care products to achieve this look. They follow a multi-step face-care routine, and it works!
Korean beauty products focus on creating a flawless complexion. This is achieved by using 10 different types of skincare products. This allows the user to develop their own routine and is based on their skin type. The emphasis is on selecting the best products for the skin type. The range of K-beauty products is extensive and is available in over five-thousand locations in 36 markets worldwide. The products are made with care and attention to detail and are formulated to help all skin types.
The skincare range in K-beauty is extremely diverse and effective. The range of products includes pyunkang yul essence toner, which is a great option for those on a tight budget. Another one, sheet masks are made from microfiber or hydrogel and seal in moisture and vitamins. There are also snail mucin sheet masks that are trendy. Other products include eye creams, which are concentrated with nourishing ingredients and target anti-aging, hydration, and damage. The aim is to have a smooth complexion with minimal makeup.