Mojang's placing its blocky foot down with regards to brands and Minecraft. In an open letter to the neighborhood on its site, Owen Hill, the corporate's director of artistic communications, laid out new tips specifically directed at corporations, advert businesses and some other non-gamer entities trying to capitalize on Minecraft's huge person community.
For an thought of simply how huge that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Laptop version had over one hundred million registered users. Minecraftservers that a pool of customers that massive would show a tempting lure for brands that wish to market their wholly unrelated wares to the community. But no extra -- in line with the new constructing promotion guidelines, it is now not permissible to construct servers or maps to "promote unrelated products in playable kind." So what does that translate to? Well, you'll be able to say goodbye to awkward promotions like the large, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to promote its movie of the same identify. All that stated, if you're a mega fan and you do these kinds of things on your own time and dime, nicely, that is just wonderful by Mojang.