The global deodorant market size was valued at USD 24.36 billion in 2022 and is expected to grow from USD 25.16 billion in 2023 to USD 37.44 billion by 2030, exhibiting a CAGR of 5.57% over the estimated period. This growth is driven by increasing product demand from individuals involved in health activities such as bicycle riding, yoga, and jogging.

Fortune Business Insights™ provides this data in its report, titled “Deodorant Market, 2023-2030”.

List of Key Players Profiled in the Deodorant Market Report:

  • Unilever PLC (U.K.)
  • Procter & Gamble (U.S.)
  • Beiersdorf AG (Germany)
  • Henkel AG & Co KGaA (Germany)
  • L'Oreal S.A. (France)
  • Sky Organics (U.S.)
  • Speick Natural Cosmetics (Germany)
  • Truly's Natural Products (U.S.)
  • Erbaviva (U.S.)
  • Spirit Nest (U.S.)
  • EO Products (U.S.)
  • Elsa's Skincare (U.S.)

Report Coverage:

The report offers a comprehensive analysis of key trends driving industry expansion across various regions. It examines the vital aspects augmenting global market share over the projected period, based on extensive research from credible sources.

Drivers and Restraints:


  • Market Value to Rise Due to Growing Consciousness About Personal Grooming: The market is driven by increased awareness of personal grooming and the rise in promotional campaigns through social media, print media, radio, and television.


  • Skin Allergies: The possibility of skin allergies may hamper industry expansion.


Product Type:

  • Spray Segment Held a Leading Position: The spray segment dominated the market and is anticipated to register substantial expansion due to surging consumer demand for a variety of products.

Packaging Material:

  • Plastic Segment to Depict Substantial Growth: The plastic segment is expected to record considerable growth, driven by the durability and lower cost of plastic containers.


  • Men Segment to Register Appreciable Surge: The men segment is anticipated to expand, driven by the increasing participation of men in sports activities such as cricket, football, and basketball.

Regional Insights:

  • Europe to Lead: Europe is expected to dominate the market share, driven by the presence of numerous cosmetic giants like Unilever, Avon, Beiersdorf, and L’Oreal.
  • North America to Register Significant Growth: The market in North America is anticipated to grow significantly, driven by increasing awareness of personal hygiene and health.

Competitive Landscape:

Major Companies Ink Partnership Deals:

Leading companies are focused on strategic steps to strengthen their market positions through acquisitions, mergers, new product rollouts, and increased R&D activities.

Key Industry Development:

  • June 2022: Good Avenue collaborated with Nuud to enhance the depth of personal care products with innovative odor control solutions.

Browse Detailed Summary of Research Report:

Created: 03/06/2024 11:40:19
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