Find out more regarding women-only host bars in Gangnam, Korea South Korea's rapid economic growth has actually suggested some stunning modifications within its traditional social structure, including the surge of supposed host bars, where wealthy ladies pay the equivalent of countless bucks for male company.
In the dark light of a basement, a lots flawlessly brushed young males stoop in rows, calling out their names.
Muscular, with glossy boy-band hairdos, they pack side by side right into the slim space, awaiting us to make our option. Outdoors in the passage, more of their colleagues are getting here for another night at the workplace. It is 2am, and also we are their very first consumers.
Surprise underneath the pavements of Seoul's ritziest postcode, Gangnam, the males at Bar 123 belong to an expanding industry, which outgrew the long customs of Japanese geisha and Korea's kisaeng houses but with one essential distinction - the consumers here are all ladies.
Called "host bars", these all-night alcohol consumption rooms supply female customers the opportunity to pay as well as choose for male friends, sometimes at a cost of countless pounds a night.
One of the women I meet at Bar 123 is Minkyoung, a waitressing supervisor for a five-star resort. When or twice a month, she claims she comes to host bars.
Minkyoung is very quite and also her garments are spotless. She does not look like somebody that would require to pay for male business. But the allure of host bars can be refined. Below, she claims, she has more attention from her male buddies, more selection and also, crucially, even more control.
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" In normal bars the men that consume alcohol with me have just one goal - to have a casual sex. I do not want that, so that's why I come below, I desire to have fun," she claims.
Hosts are hired by bars such as this one to give companionship and also enjoyment. Formally that implies putting beverages for their consumers, speaking and dancing with them, and vocal singing karaoke.
Host bar in Seoul
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Sex is not officially available in most host bars. That would certainly be unlawful however even Minkyoung appears pleased to flirt as well as touch with her host, as well as the males right here approximate that around half the clients wish to pay for sex, either on or off the properties.
James has actually been functioning at Bar 123 for a number of years. In Korean culture, he states, there is a whole lot of satisfaction and bargaining a rate for sex is never done explicitly. Rather, he informs me, it is all to the host's own evaluation.
" The guys here are pros - we understand what we're doing," he says.
" After talking with a girl for an hour we basically understand how much cash she makes and also what she does for a living. We've currently analysed her individuality and what she's prepared to offer."
James and various other hosts state their customers consist of some of South Korea's elite, which the cash and also benefits available are astounding. One client James fulfilled, during his very first week in the task, asked him to authorize himself over to her for 2 years.
" She said 'allow's make a contract. I've got this paper and I've numbered it 1-5. Whatever you jot down beside those numbers, I'll obtain you.'".
James states at the time he took it as a joke but given that found out the very same female invested ₤ 60,000 ($ 97,000) on another host.
" If it occurred now, I 'd do it - I 'd be thinking straight.".
Ironically possibly, host bars grew out of among Korea's most entrenched as well as, some claim, misogynist business traditions - the area hair salon. These are exclusive drinking rooms where groups of men choose, and are offered by, appealing women people hosting.
It was the people hosting' demand to allow off vapor after job, says professional host Kim Dong-hee, that produced the preliminary demand for host bars, with all-male team.
These women are required to do things they don't desire to do for money.
" I believe a great deal of them are in discomfort, and also a lot feel lonely. Merely placed, they desire to purchase our time as well as our bodies.".
Hostesses still make up a big percentage of the clients at host bars here, yet at Bar 123, for instance, as much as 40% of the consumers on an offered night are currently from various other profession.
The reasons for that growing charm are bound in South Korea's fast financial rise. Within 50 years, the country shifted from post-war devastation to OECD member.
Yet, according to Jasper Kim, head of the Asia-Pacific Global Research Group in Seoul, something crucial was shed along the road.
" I think that with all this quick development comes fast adjustment, and Koreans simply don't understand just how to deal with it. Progressively, industrialism is overtaking fundamental societal norms that you would certainly anticipate a pair of decades ago.".
Jasper Kim says South Korea's infamously long working hrs have actually left numerous Korean ladies feeling lonely, while the nation's technical breakthrough has left lots of people feeling separated.
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" The human component of Korean culture that existed before simply doesn't exist today. People are concentrated on technology, people are concentrated on their tasks, they aren't concentrated on human connections any longer.
" In several means, Korean culture today type of reminds me of 1960s culture in the United States, where it's on the verge of some sort of cultural change.".
The grandfather of Seoul's host bar scene, Kim Dong-hee, concurs that much of the women who come to host bars are not spending for sex however for companionship, which is why he opened up a brand-new chain of freshly-marketed electrical outlets targeted at the mainstream market - called Red Model Bars.
Red Model Bar hosts.
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Hosts at Red Model Bars can not touch clients.
" Men wish to have visual pleasure and want to feel points, they're tactile. Ladies like to chat as well as to listen. And also that's why I assumed of opening up a bar such as this - a type of discussion bar.".
Red Model Bars are various to conventional host bars in one key respect - there is a no-touching rule. Hosts rest on one side of the table, customers on the other, and no physical call is permitted, and certainly no sex.
Possibly consequently there is a lack of furtiveness amongst the people that function or drink here - the lights are low, the decoration generally dark red as well as the room is split into very discreet cubicles, yet it is an open-plan area as well as hosts and also customers are split in each booth by a huge table.
This new business model depends entirely on ladies paying the matching of hundreds or even countless dollars to speak to fine-looking young males over a beverage. Still, it appears to be working - three new branches are due to open this year.
Sitting at a table at one end of bench was just one of their normal consumers, a flower shop called Kim Nayu. She tells me she comes right here everyday to fulfill her favorite host as well as discuss concerns she is having at job.
The price for this piece of male interest is $487-650 (₤ 300-400) a day.
" Talking to friends would be less costly" she confesses, "yet they do not listen as much. They're active, and also quickly to discuss themselves. Below, individuals will certainly take notice of me and they'll pay attention to me.".
" I spend a whole lot of money however it's worth it of what I get psychologically. People pay to go to see a psychologist or psychoanalyst, so it's similar yet less stressful.".
Nayu's favorite host Sung-il states it can be tough to maintain his expert and personal life separate.
" Honestly I would certainly be existing if I say I have not been attracted to take things even more with some clients, due to the fact that we're human, we're males, yet there are regulations.".
Among his consumers yapped to her hubby regarding him and also when the 3 of them fulfilled, Sung-il as well as the other half ended up being friends.
" No one hides - the employees don't hide that they function below, as well as customers can be open too.".
This openness is positioning a new sort of difficulty to South Korean culture, various from the in some cases shabby underworld of standard host bars and also their hinterland of male prostitution.
By providing females a "reputable" means to challenge conventional sex duties and bend their financial power, these brand-new bars ask inquiries of Korean culture that are ending up being more difficult to overlook.
Listen to the complete record on BBC Radio 4's Crossing Continents. You can listen using the Radio 4 web site or using the Crossing Continents podcast.
The attraction of host bars can be refined. Here, she says, she has even more attention from her male buddies, even more option and, most importantly, even more control.
James has been working at Bar 123 for a couple of years. Instead, he tells me, it is all down to the host's very own evaluation.
And also that's why I believed of opening a bar like this - a kind of dialogue bar.".


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