OUTDOOR EVENT SIGNAGE HACKS ONLY THE PROS KNOW
The Benefits of Digital Signage for Outdoor Events
Digital signage has become increasingly popular in recent outdoor event signage years as a way to engage audiences and deliver information in a more interactive and effective way. There are many benefits of using digital signage for outdoor events, including the ability to:
1. Reach a wider audience: Digital signage can be used to reach a wider audience than traditional methods such as printed signage or PA systems. This is because digital signage can be easily seen and heard by people passing by, even if they are not specifically looking for your event.
2. Deliver more engaging content: Digital signage allows you to deliver more engaging content than traditional methods, such as static signage or PA announcements. This is because digital signage can include videos, images, and animations that capture people's attention and interest.
3. Increase brand awareness: Digital signage can help increase brand awareness for your event or organization. This is because digital signage can be used to display your event logo, slogan, or other branding elements.
4. Generate leads: Digital signage can be used to generate leads for your event or organization. This is because digital signage can include a call-to-action (CTA) that encourages people to learn more about your event or sign up for your newsletter.
5. Save time and money: Digital signage can save you time and money by eliminating the need for traditional methods such as printed signage or PA announcements. This is because digital signage can be easily updated and controlled remotely, so you don't need to worry about printing new signage or making announcements in person.
Digital signage is a powerful tool that can help you reach your goals for outdoor events. If you're looking for a more effective and engaging way to reach your audience, digital signage is a great option to consider.
The Different Types of Outdoor Event Signage
There are a variety of outdoor event signage options available to event planners, each with its own set of advantages and disadvantages. Here is a brief overview of three of the most popular types of outdoor event signage:
1. Banners
Banners are a popular choice for outdoor event signage because they are relatively inexpensive and can be easily customized to fit the specific needs of your event. Banners can be hung from walls, ceilings, or poles, and come in a variety of sizes, shapes, and materials. One downside of banners is that they can be easily damaged by wind or rain, so they may not be the best choice for events that are being held outdoors in inclement weather.
2. Yard Signs
Yard signs are another popular option for outdoor event signage. Like banners, they are relatively inexpensive and can be easily customized. Yard signs can be placed in the ground or on tables, and come in a variety of sizes and shapes. One downside of yard signs is that they can be easily blown over by wind, so they may not be the best choice for events that are being held outdoors in windy conditions.
3. A-Frame Signs
A-frame signs are a popular choice for outdoor event signage because they are relatively inexpensive, easy to set up, and can be easily customized. A-frame signs can be placed on the ground or on tables, and come in a variety of sizes and shapes. One downside of A-frame signs is that they can be easily blown over by wind, so they may not be the best choice for events that are being held outdoors in windy conditions.
How to Use Video Walls for Outdoor Event Signage
Video walls are a popular choice for outdoor event signage. They are eye-catching and can be used to display a variety of information, from event schedules to sponsor logos. Here are some tips on how to use video walls for outdoor event signage:
1. Choose the right location. Video walls should be placed in high-traffic areas where they will be seen by the greatest number of people. Consider the flow of foot traffic when choosing a location for your video wall.
2. Make sure the video wall is visible. Ensure that the video wall is visible from a distance by placing it at eye level or higher. If the video wall is placed too low, it may be obstructed by people walking by.
3. Use high-quality images and videos. The images and videos displayed on your video wall should be high-resolution and of good quality. This will ensure that your video wall looks professional and polished.
4. Consider the environment. Outdoor event environments can be Digital signage unpredictable, so it's important to choose a video wall that is durable and weather-resistant. Make sure that the video wall you select can withstand direct sunlight, wind, and rain.