Discover out even more regarding women-only host bars in Gangnam, Korea South Korea's quick economic advancement has implied some stunning modifications within its conventional social framework, consisting of the increase of so-called host bars, where wealthy females pay the matching of thousands of bucks for male business.

In the dim light of a basement, a dozen completely brushed boys kneel in rows, calling out their names.

Muscle, with glossy boy-band hairdos, they cram side-by-side into the slim area, awaiting us to make our option. Outside in the corridor, more of their colleagues are getting here for another evening at work. It is 2am, and we are their first consumers.

Hidden underneath the sidewalks of Seoul's ritziest postcode, Gangnam, the males at Bar 123 are part of a growing industry, which expanded out of the long traditions of Japanese geisha as well as Korea's kisaeng residences but with one vital difference - the clients right here are all women.

Referred to as "host bars", these all-night alcohol consumption spaces provide women consumers the possibility to pay and also choose for male buddies, in some cases at a price of thousands of extra pounds an evening.

Among the women I fulfill at Bar 123 is Minkyoung, a waitressing manager for a first-class resort. She says she concerns host bars one or two times a month.


The appeal of host bars can be subtle. Right here, she claims, she has even more interest from her male buddies, even more option as well as, most importantly, even more control.
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" In routine bars the people who drink with me have just one goal - to have a casual sex. I do not want that, so that's why I come right here, I desire to have fun," she states.

Hosts are hired by bars similar to this one to supply friendship and enjoyment. Formally that means putting drinks for their clients, speaking and also dancing with them, as well as singing karaoke.

Host bar in Seoul
Sex is not officially on offer in the majority of host bars. That would certainly be illegal however even Minkyoung appears satisfied to touch and tease with her host, and also the males right here estimate that around half the customers intend to pay for sex, either on or off the premises.

James has actually been operating at Bar 123 for a number of years. In Korean society, he says, there is a great deal of satisfaction as well as negotiating a rate for sex is never done clearly. Instead, he tells me, it is all down to the host's very own evaluation.

" The individuals below are pros - we recognize what we're doing," he states.

" After speaking to a lady for a hr we primarily understand just how much money she makes as well as what she does for a living. We've already analysed her individuality as well as what she wants to offer."

James and other hosts claim their customers consist of some of South Korea's elite, as well as that the cash as well as benefits on deal boggle the mind. One client James fulfilled, during his initial week in the job, asked him to sign himself over to her for two years.

Karaok3.jpg
" She said 'let's make a contract. I've obtained this notepad as well as I've numbered it 1-5. Whatever you list alongside those numbers, I'll get you.'".

James claims at the time he took it as a joke however considering that figured out the exact same woman spent ₤ 60,000 ($ 97,000) on another host.

" If it occurred now, I would certainly do it - I would certainly be believing straight.".

Paradoxically probably, host bars grew out of one of Korea's most entrenched and, some say, misogynist business traditions - the room hair salon. These are exclusive drinking spaces where groups of men select, and also are served by, appealing female people hosting.

It was the people hosting' demand to let off steam after work, says veteran host Kim Dong-hee, that developed the initial demand for host bars, with all-male personnel.

These girls are required to do points they do not want to do for money.

" I think a great deal of them are in discomfort, and also a whole lot feel lonesome. Put simply, they wish to buy our time and our bodies.".

People hosting still comprise a large portion of the clients at host bars right here, but at Bar 123, as an example, approximately 40% of the clients on a given night are now from various other walks of life.

The factors for that growing charm are locked up in South Korea's quick financial surge. Within 50 years, the nation shifted from post-war devastation to OECD member.

According to Jasper Kim, head of the Asia-Pacific Global Research Group in Seoul, something essential was shed along the method.

" I think that with all this rapid development comes quick change, and Koreans simply do not recognize exactly how to deal with it. Progressively, commercialism is overtaking basic societal norms that you would anticipate a number of decades back.".

Jasper Kim says South Korea's notoriously long functioning hrs have actually left numerous Korean females really feeling lonesome, while the country's technological development has actually left lots of people really feeling separated.

" The human element of Korean society that existed in the past just doesn't exist today. People are concentrated on technology, people are concentrated on their jobs, they aren't concentrated on human relationships any longer.

" In several methods, Korean society today sort of advises me of 1960s society in the United States, where it's on the brink of some kind of social revolution.".

해운대룸싸롱 The grandpa of Seoul's host bar scene, Kim Dong-hee, agrees that a lot of the females who pertain to host bars are not spending for sex yet for friendship, which is why he opened a new chain of freshly-marketed electrical outlets focused on the mainstream market - called Red Model Bars.

Red Model Bar hosts.
Photo inscription,.
Hosts at Red Model Bars can not touch customers.
" Men desire to have aesthetic pleasure and also desire to really feel things, they're responsive. Females like to chat and also to pay attention. Which's why I believed of opening up a bar such as this - a sort of discussion bar.".

Red Model Bars are various to standard host bars in one vital respect - there is a no-touching guideline. Hosts rest on one side of the table, customers on the various other, and also no physical contact is enabled, as well as absolutely no sex.

Possibly because of this there is a lack of furtiveness amongst the people that function or consume here - the lights are low, the decor mainly dark red and the room is split right into very discreet booths, however it is an open-plan space and customers as well as hosts are split in each cubicle by a big table.

This new service design depends totally on women paying the matching of hundreds or perhaps countless bucks to speak with fine-looking boys over a drink. Still, it appears to be working - 3 brand-new branches are due to open this year.

Sitting at a table at one end of bench was among their normal customers, a florist called Kim Nayu. She tells me she comes right here daily to fulfill her favourite host as well as go over concerns she is having at job.

The cost for this piece of male interest is $487-650 (₤ 300-400) a day.

" Talking to pals would certainly be more affordable" she admits, "however they do not pay attention as much. They're active, and in a rush to speak about themselves. Below, people will certainly focus on me and also they'll listen to me.".

" I spend a whole lot of cash but it deserves it for what I get psychologically. Individuals pay to go to see a psycho therapist or psychoanalyst, so it's similar yet less demanding.".

Nayu's favourite host Sung-il states it can be hard to maintain his professional and also personal life different.

" Honestly I 'd be existing if I claim I have not been attracted to take points even more with some customers, because we're human, we're guys, but there are regulations.".

Among his customers yapped to her partner about him as well as when the 3 of them fulfilled, Sung-il and also the partner became buddies.

" No one conceals - the employees don't hide that they work below, and also consumers can be open too.".

This visibility is posturing a new kind of challenge to South Korean society, various from the occasionally shabby abyss of traditional host bars and their hinterland of male prostitution.

By using women a "commendable" means to challenge typical gender functions as well as bend their economic power, these new bars ask questions of Korean culture that are becoming more difficult to disregard.

Hear the complete report on BBC Radio 4's Crossing Continents. You can listen using the Radio 4 web site or by means of the Crossing Continents podcast.


The allure of host bars can be refined. Below, she states, she has even more interest from her male companions, even more selection and, most importantly, even more control.
James has been working at Bar 123 for a pair of years. Instead, he informs me, it is all down to the host's very own evaluation.

And also that's why I believed of opening a bar like this - a kind of dialogue bar.".

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