Discover more regarding women-only host bars in Gangnam, Korea South Korea's quick economic growth has implied some surprising changes within its conservative social structure, including the surge of supposed host bars, where well-off ladies pay the matching of thousands of dollars for male company.
In the dark light of a basement, a lots perfectly brushed young males kneel in rows, calling out their names.
Muscle, with shiny boy-band hairdos, they pack side-by-side right into the narrow area, awaiting us to make our choice. Outside in the passage, even more of their colleagues are getting here for an additional evening at job. It is 2am, as well as we are their very first consumers.
Covert below the pavements of Seoul's ritziest postal code, Gangnam, the men at Bar 123 become part of a growing industry, which outgrew the long customs of Japanese geisha and Korea's kisaeng homes but with one essential difference - the customers here are all ladies.
Known as "host bars", these all-night alcohol consumption spaces use women customers the chance to pay as well as choose for male companions, occasionally at a price of thousands of pounds a night.
Among the women I meet at Bar 123 is Minkyoung, a waitressing supervisor for a five-star hotel. She states she involves host bars once or two times a month.
Minkyoung is really quite as well as her clothing are immaculate. She does not look like somebody that would certainly need to spend for male business. But the allure of host bars can be subtle. Right here, she states, she has even more attention from her male companions, even more selection and also, crucially, more control.
PROMOTION
" In regular bars the people who consume with me have just one goal - to have an one-night stand. But I do not want that, to ensure that's why I come here, I intend to enjoy," she claims.
Hosts are employed by bars like this one to supply companionship and also amusement. Officially that implies pouring beverages for their customers, dancing and speaking with them, and vocal singing karaoke.
Host bar in Seoul
Sex is not formally available in the majority of host bars. That would be illegal yet also Minkyoung seems pleased to tease and also touch with her host, and also the guys here estimate that around half the consumers wish to spend for sex, either on or off the premises.
James has actually been operating at Bar 123 for a number of years. In Korean society, he states, there is a great deal of pride as well as negotiating a cost for sex is never ever done clearly. Instead, he tells me, it is all down to the host's very own assessment.
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" The individuals here are pros - we understand what we're doing," he states.
" After chatting to a lady for an hour we primarily recognize just how much money she makes as well as what she does for a living. We've already analysed her character and what she agrees to offer."
James as well as other hosts state their consumers consist of some of South Korea's elite, which the cash as well as advantages available boggle the mind. One client James met, during his initial week in the task, asked him to authorize himself over to her for 2 years.
" She said 'allow's make an agreement. I've got this notepad and also I've numbered it 1-5. Whatever you compose down next to those numbers, I'll obtain you.'".
James states at the time he took it as a joke however considering that learnt the same lady invested ₤ 60,000 ($ 97,000) on an additional host.
" If it happened now, I 'd do it - I would certainly be thinking straight.".
Ironically possibly, host bars outgrew one of Korea's most entrenched as well as, some say, misogynist company practices - the room salon. These are private drinking rooms where groups of men choose, and are served by, eye-catching female hostesses.
It was the people hosting' need to allow off heavy steam after job, says professional host Kim Dong-hee, that created the preliminary demand for host bars, with all-male team.
These girls are required to do points they don't want to do for cash.
" I believe a great deal of them are in discomfort, as well as a lot really feel lonesome. Basically, they wish to purchase our time and also our bodies.".
Hostesses still compose a large percent of the customers at host bars here, however at Bar 123, for instance, as much as 40% of the customers on a provided evening are now from various other profession.
The reasons for that growing charm are linked up in South Korea's rapid economic rise. Within 50 years, the nation changed from post-war devastation to OECD participant.
According to Jasper Kim, head of the Asia-Pacific Global Research Group in Seoul, something essential was lost along the means.
" I believe that with all this quick development comes quick change, and Koreans just don't understand just how to handle it. Progressively, capitalism is overtaking standard societal norms that you would anticipate a number of years back.".
Jasper Kim states South Korea's infamously long working hrs have left numerous Korean females feeling lonesome, while the nation's technical advance has actually left many individuals really feeling detached.
" The human element of Korean society that existed in the past just does not exist today. People are focused on innovation, people are concentrated on their work, they aren't concentrated on human connections any longer.
" In lots of means, Korean society today sort of reminds me of 1960s society in the US, where it's on the edge of some kind of cultural revolution.".
The grandpa of Seoul's host bar scene, Kim Dong-hee, agrees that a lot of the females who come to host bars are not spending for sex however for companionship, which is why he opened a brand-new chain of freshly-marketed outlets targeted at the mainstream market - called Red Model Bars.
Red Model Bar hosts.
Photo caption,.
Hosts at Red Model Bars can not touch clients.
" Men wish to have visual enjoyment as well as intend to feel things, they're tactile. Women like to talk and also to pay attention. As well as that's why I considered opening a bar like this - a type of dialogue bar.".
Red Model Bars are various to standard host bars in one essential regard - there is a no-touching guideline. Hosts remain on one side of the table, consumers on the various other, and also no physical contact is permitted, and certainly no sex.
Perhaps as an outcome there is an absence of furtiveness amongst individuals that work or consume alcohol right here - the lights are low, the decor mostly dark red and also the area is divided right into very discreet cubicles, yet it is an open-plan room and customers and also hosts are split in each booth by a large table.
This brand-new service design depends entirely on women paying the equivalent of hundreds or also countless dollars to talk with fine-looking young males over a drink. Still, it seems to be functioning - three new branches result from open this year.
Resting at a table at one end of bench was one of their routine customers, a florist called Kim Nayu. She tells me she comes right here on a daily basis to satisfy her much-loved host and talk about concerns she is having at job.
The cost for this piece of male focus is $487-650 (₤ 300-400) a day.
" Talking to good friends would be less costly" she confesses, "yet they do not pay attention as much. They're hectic, as well as in a hurry to discuss themselves. Right here, people will take notice of me and also they'll pay attention to me.".
" I invest a whole lot of money yet it's worth it for what I obtain mentally. People pay to visit see a psychologist or psychiatrist, so it's similar but less stressful.".
Nayu's much-loved host Sung-il states it can be tough to maintain his individual as well as expert life different.
" Honestly I would certainly be existing if I say I haven't been attracted to take points additionally with some customers, because we're human, we're men, yet there are regulations.".
One of his clients talked a great deal to her partner regarding him and also when the three of them met, Sung-il and also the partner came to be friends.
" No one hides - the employees do not conceal that they function right here, and consumers can be open too.".
This openness is posing a new kind of challenge to South Korean culture, various from the in some cases shabby underworld of traditional host bars as well as their hinterland of male prostitution.
By offering ladies a "reputable" method to challenge traditional sex functions as well as flex their financial power, these new bars ask concerns of Korean culture that are ending up being more difficult to overlook.
Hear the full record on BBC Radio 4's Crossing Continents. You can listen via the Radio 4 web site or through the Crossing Continents podcast.
The appeal of host bars can be refined. Right here, she claims, she has more focus from her male friends, more option and also, crucially, even more control.
James has been working at Bar 123 for a couple of years. Instead, he informs me, it is all down to the host's very own evaluation.
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As well as that's why I thought of opening up a bar like this - a kind of dialogue bar.".


Created: 23/08/2022 07:22:24
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