AUSTIN, TX — As influencer marketing becomes one of the most effective channels for reaching Gen Z audiences, a new wave of talent management firms is reshaping the space. At the forefront is Ponte Firm, a female-founded agency that’s redefining what it means to represent creators in today’s fast-moving digital landscape. Under the leadership of Founder and CEO Shana Davis-Ross, Ponte Firm has quickly become a category-defining business in the creator economy.