Apple has been working hard on making iAd a significant source of income for the company. Part of their strategy is, apparently, trying very hard to do to the online news publishing industry what they did to the music industry with iTunes.
Steps to monetizing as an Apple News Publisher
What is Apple News?
If you publish content that can be considered news, you should already be familiar with Google News. There is an extensive guide to Google News and how to get on it, and why you really should. If you can, that is.
In fall 2015, Apple introduced its News app as part of iOS 9. It rolled out to most iPhone and iPad users and according to Apple, about 40 million of them use it.
This publishing platform aims to bring personalized news and content to iOS users while combining the source brand look with the sleek Apple design. Obviously, the monetization engine is Apple's own iAd, so far utilized mostly by iOS app developers for app monetization.
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