The next massive thing in SEO is Accelerated Mobile Pages. AMP is an open-source project designed to help web publishers create mobile-optimized content that will load instantly on all devices. So keep reading further to understand more about Google AMP.Google wants webpages with rich content like animations, video, and graphics to work alongside smart ads and to load instantaneously. Google wants the same code to work across multiple platforms and devices so that content can appear everywhere in an instant, no matter what type of device you’re using, be it a smartphone or a tablet.