Roblox posted revenue of nearly 925 million dollars last year, up 82% from 2019. The company also announced in the last month that it is now expecting sales to rise about another 60% this year, bringing it to a a range of $1.44 billion to $1.52 billion.

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Roblox was home to 32.6 Million Daily Active Users at the End of 2020. The company expects to have 34.6 to 36.4 Million users by 2021.

The majority of the players are kids 13 and under. Baszucki has stated that the company is getting close to the point at which the majority of its players aren't tweens anymore. He noted that the demographic of 17-24 year old Roblox users is growing very quickly.

Roblox, however, noted in its documents with Securities and Exchange Commission that the growing number of users will result in greater scrutiny of the site.

Roblox said that its users are increasingly using interactive entertainment services like ours, even younger ones and could require stricter consumer protection laws and regulations which could impose additional costs on companies like ours.

Roblox has to ensure that the game is safe for children and that privacy policies are strictly adhered to. The company also has safeguards in place to ensure that young users don't spend too much money to buy Robux.

Baszucki stated that he was excited about the launch of the stock market and added that it was ideal for long-term investors as well as employees in Roblox.

Roblox listed shares on the New York Stock Exchange directly rather than making stock available in an initial public offering. The stock was subject to a reference price of $45 per share from the NYSE.

Spotify (SPOT), Slack (WORK) (which is currently being acquired by Salesforce (CRM)) and Palantir all went public through direct listings too.

"For us, a direct listing seemed natural. It brings the whole community together, and everyone is paying the same price at the opening of trading," Baszucki said.

How Roblox became the most popular game for tweens -- and a huge business

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Minecraft

Roblox isn't yet profitable. It lost more than $253 million in 2020, which is compared to the loss of $71 million in the previous year.

Baszucki stated that the company will seek to increase sales through advertising. He said it will be organic. For instance, players can pay to wear Nike shoes in the game, as instead of seeing huge Air Jordan billboards in Roblox.

"The small amounts of advertising we have been doing is immersive and authentic," Baszucki told CNN Business.

Baszucki, who plays Roblox under the name builderman, said that he's not worried about Roblox becoming a trend and losing its popularity.

He noted that the game continues to grow in popularity even as gamers have other choices like Minecraft, Fortnite and the increasingly popular Among Us to play during their down time.

Roblox is among a growing number of companies dubbed unicorns that have gone public in the past few months and have seen their stock rise in the past few months, including Bumble, Poshmark, Airbnb and DoorDash. Unity, the gaming software company went public in September last year. Its stock has almost doubled in that time.

More stock market debuts are expected later this year, as well, with Instacart, Coinbase and Robinhood among the most eagerly anticipated new listings.