As the digital world grows, so do the number of malicious actors trying to gain unauthorized access to websites. As a website owner, it is essential to ensure that your website is protected against spam attacks. One way of measuring how protected your website is against spam attacks is through the spam score. The spam score is a metric that measures the likelihood of a website being penalized by search engines due to spammy or low-quality links. In this article, we will explore how to decrease the spam score of your website to improve its search engine ranking.
The spam score is a metric created by Moz that measures the likelihood of a website being penalized by search engines due to spammy or low-quality links. It ranges from 0 to 17, with a higher score indicating a higher likelihood of being penalized. If your website has a high spam score, it can negatively affect your search engine ranking and even result in your website being de-indexed from search engine results.
To decrease the spam score of your website, you need first to check your current score. One way to do this is by using Google Search Console, a free tool provided by Google. To check your spam score using Google Search Console, follow these steps:
Backlinks are an essential ranking factor for search engines. However, not all backlinks are created equal. Low-quality or spammy backlinks can hurt your website's spam score and search engine ranking. To decrease your website's spam score, you need to conduct a backlink audit and identify any low-quality or spammy backlinks. You can use tools like Ahrefs or SEMrush to conduct a backlink audit. Once you have identified the low-quality or spammy backlinks, you can take steps to remove or disavow them.
Once you have identified low-quality or spammy backlinks, you need to take steps to remove them. You can contact the website owner and request that they remove the link. If you do not receive a response or if the website owner refuses to remove the link, you can use the disavow tool provided by Google. The disavow tool allows you to tell Google to ignore specific backlinks when calculating your website's search engine ranking.
Creating high-quality content is essential for decreasing your website's spam score. High-quality content is content that is valuable, informative, and engaging to the target audience. When creating content, you should focus on providing value to your audience rather than just trying to rank for keywords. High-quality content attracts high-quality backlinks, which can improve your website's search engine ranking and decrease its spam score.
Decreasing your website's spam score is not a one-time process. You need to regularly monitor your website's spam score and take appropriate steps to maintain it. You can use tools like Moz or Ahrefs to monitor your website's spam score. If you notice an increase in your spam score, you should take immediate action to identify and fix any issues.